What is a primary goal of C40's collaboration with the private sector?

A primary goal of C40's collaboration with the private sector is to encourage corporate sustainability initiatives that align with the goals set by cities. This partnership seeks to harness the expertise, resources, and innovation of businesses to create sustainable urban environments. By aligning corporate practices with the objectives of local governments, C40 aims to address critical issues like climate change and urban resilience.

This collaboration is crucial because cities face significant challenges that require the support and innovation of the private sector. Businesses can contribute by adopting sustainable practices that not only benefit their operations but also help reduce greenhouse gas emissions and improve overall urban living conditions. The emphasis on sustainability ensures that both city goals and business growth can progress hand in hand, leading to a more sustainable future for urban areas and their inhabitants.

In contrast to the other options, which promote either profit at the expense of the environment or discourage beneficial interests, the focus here is on finding synergies between corporate goals and urban sustainability, making for a more balanced and productive approach to addressing urban challenges.