What strategic tool does C40 use to engage citizens in climate discussions?

C40 employs public engagement campaigns as a strategic tool to actively involve citizens in climate discussions. These campaigns are designed to raise awareness about climate change issues and the initiatives taken by cities to combat them. By utilizing a variety of channels, such as social media, community events, and workshops, C40 effectively reaches a wider audience, encouraging public participation and dialogue.

Public engagement campaigns are crucial as they not only disseminate information but also empower citizens to voice their concerns, share ideas, and contribute to climate action plans. This participatory approach fosters a sense of community ownership over local climate initiatives, ultimately leading to more robust and inclusive climate strategies that reflect the needs and aspirations of the public. Engaging citizens in such a way cultivates a shared responsibility towards addressing climate challenges and can also influence policymakers by demonstrating public support for specific actions or policies.